March 11, 2017


Today I woke up with a different perspective. Everything does not need to be perfect. It’s okay to be vulnerable and to take chances. It’s okay to be imperfect. I started my business to do what I love, for who I love: myself and my family. I had thoughts of becoming an inspiration to those who needed a little extra push in branding themselves or their businesses. I wanted to encourage being TRUE and REAL. I dreamt of sharing videos of myself explaining how to do simple things to help your brand, but then got overwhelmed and told myself the tips I would be sharing would be too simplistic and wouldn’t help. I wanted to be open and fearless. I failed my dream!

I haven’t even shared a photo of myself with you guys because I wanted that perfect photo. So, it’s time for me to be honest with all of you because I am making a change. As of today, I will not wait for the perfect photo. I will not wait for the perfect post or blog or think twice about it being too simplistic, too beginner, too obvious because if I can share my thoughts with even one person who it may help, I accomplished my dream.

I will never get the perfect photo. I barely have a chance to do my hair and makeup anymore with an 8 month old and I’ll be okay with that from now on. There’s other moms out here right?! 🙌🏻 I will build up the courage to start sharing videos for all of you, even with two barking dogs and a giggling baby who will most likely make plenty of cameos.

Don’t get me wrong, I am loving my brand but it isn’t “ME”. I need to pull that through, for myself and for all of you because that’s what I want to preach and encourage. Your brand is a reflection of yourself. If you can’t be yourself, is it truly your brand? So please, bare with me as I allow and explore myself being more open with all of you. Here’s some imperfect pictures of all that I love, so you can get a glimpse into myself and my new brand: ME.

Alyssa xo

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